Jaja Finance waitlist exceeds 6,000 people ahead of digital credit card launch

London consumer finance company Jaja has amassed a waitlist of over 6,000 people ready to try its 100 per cent digital credit card when it launches next month.

Set up by Norwegian entrepreneurs Per Elvebakk, Jostein Svendsen and Kyrre Riksen, Jaja Finance is set to launch the credit card in March 2019, which will be operated solely through the Jaja mobile app.

Jaja is now in the beta testing phase of the app, following a successful crowdfunding campaign on equity platform Seedrs.

The founders developed their credit proposition by listening to feedback and discussions in online forums and fintech communities.

CMO and co-founder Kyrre said: “We were blown away by all the positive feedback from online forums.

“It seems people have generally been fairly unimpressed by new credit card offerings and are keen for a beautifully simple and easy-to-use product that helps them take control of their finances.”

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