L-R: New Wyelands Bank appointment Kevin Sullivan with managing director Ian Flaxman.
Jane Imrie

This week's London appointments

Kevin Sullivan, Wyelands Bank

SME financial services firm Wyelands Bank has appointed Kevin Sullivan as relationship manager.

Based in London, Kevin will be part of Wyelands Bank’s working capital solutions team, growing the firm’s asset-based lending offering.

Joining from Nucleus Commercial Finance as client director, Kevin has previously held senior portfolio and risk management roles at financial services firms like Lloyds Bank Commercial Finance and RBS.

Kevin commented: “I’m looking forward to working with the team to continue this approach, develop our capabilities and help businesses access finance.”

Ian Flaxman, managing director of Wyeland Bank’s working capital solutions, added: “With a strong track record in managing a portfolio of asset-based lending clients, Kevin’s appointment demonstrates our commitment to our customers.

“Kevin will help us continue to deliver innovative and high-quality financial solutions to small and medium businesses across the manufacturing supply chain.”

Lucas London, Feast It

Feast It, event catering booking platform, has appointed Lucas London as its investor director.

As the vice president of international skills marketplace Airtasker, Lucas is an existing investor in the firm alongside a number of high-profile executives and investors.

In addition to Airtasker, Lucas is a director at F&B Kitchen and co-working space Karma Kitchen, as well as a mentor on the Escape The City and Virgin start-up programmes.

Digby Vollrath, Co-Founder of Feast It said: “We’re so excited to have Lucas commit his talents to Feast It’s board.

“He has added incredible value in the few years since becoming one of our earliest investors and it’s going to be great for us to continue to learn from his breadth of knowledge.”

Lucas commented on the appointment: “I am excited to join the Board as Investor Director having worked with the team since investing during the seed stage.

“It is a pleasure to work closely with two extremely dynamic and passionate founders and their team, who are completely focused on disrupting the events industry at speed.”

Andrew Tonks, StoryShare

SaaS communication and learning experience platform StoryShare has appointed Andrew Tonks to the board as chief financial officer (CFO).

With experience in fast growing technology businesses, Andrew joins the firm following Series A growth investment from Gresham House Ventures in February after working on the due diligence for the deal.

Previously the interim CFO role with Bridges Business Space LLP, Andrew has also held senior finance roles with listed groups including Stadium Group, LSL Property Services, NSB Retail Systems, Alvis and BTR.

Commenting on his appointment, Andrew said: “I am excited about the potential of StoryShare; its products are changing the nature of employee engagement by bringing the technology people love using at home into the workplace.”

Paul Kelly, Eyeota

Audience technology platform has appointed Paul Kelly as commercial director of Europe.

Based in Eyeota’s London office, Paul will be driving the continued growth of the company’s UK market as well as supporting European expansion, reporting directly to international managing director Aaron Jackson.

With over eight years of digital media experience, Paul joins from Parsec Media where he was the commercial director of EMEA, and has roles at firms such as Tapad, Opera Mediaworks, IDG UK and UBM.

Paul explained: “Eyeota is delivering effective and quality data solutions to marketers and data owners around the world, and I am proud to be a part of the company’s next chapter in Europe.”

International managing director Aaron added: “Paul’s wide network of agency contacts and deep understanding of the broader digital landscape will allow him to make significant strides in driving Eyeota’s strategic growth and success in the region.

“His sales acumen and commercial leadership experience adds a new dynamic that nicely compliments the strength of the existing European team.”

Jeremy Gee, Beauchamp Estates

Multinational estate agency Beauchamp Estates has appointed Jeremy Gee as managing director.

With 36 years of experience in the residential sector, Jeremy has held senior positions at firms such as Benham and Reeves, Glentree and Fairview New Homes.

Jeremy will be responsible for managing the group’s London and Home Counties businesses and overseeing future expansion plans.

Jeremy said: “I am proud to be joining Beauchamp Estates which is a dynamic and results driven multinational estate agent and a recognised leader in the luxury homes sector.

“The network of contacts and the insights I bring to the estate agency and new homes sectors will enable me to advise the group’s corporate and private clients on strategy, acquisitions and sales across the capital.”

Gary Hersham, founder of Beauchamp Estates, added: “Jeremy is a superb negotiator and dealmaker who has a deep understanding of the residential property market.

“This appointment heralds an exciting new chapter for the group and Jeremy’s enviable experience will add significant value to our expansion plans across London and internationally.”

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