Japanese-French fusion brand Kova Patisserie will open its doors in Chinatown later this month, followed by Japanese taiyaki specialist Taiyakiya and Taiwanese eatery Meet Fresh.
Jane Imrie

Triple taste boost for Chinatown with three new dessert eateries

Real estate firm Shaftesbury has announced that three new dessert eateries will be launching in London’s Chinatown this summer.

Japanese-French fusion brand Kova Patisserie will be opening its doors in May, with Japanese taiyaki specialist Taiyakiya and Taiwanese eatery Meet Fresh also set to launch before autumn 2019.

Based at a 240 sq ft unit at 20a Newport Court, Kova Patisserie will specialise in its signature mille crêpes as well as its own line of tea and fruit drinks. Jon and Ben, founders of Kova Patisserie, commented: “We are excited to bring our modern desserts to Chinatown London, the frontier of the Asian dessert market.”

Taiyakiya, the new concept from the people behind Cuppacha Bubble Tea, will occupy a 200 sq ft unit at 20 Newport Court, serving traditional Japanese fish-shaped taiyaki cakes as well as savoury croissants and fish-shaped cones with soft-serve ice cream.

Emily Foo, co-founder of Taiyakiya, said: “Taiyakiya is eager to offer Londoners authentic Japanese flavours, from the traditional flavours to the latest Harajuku trend. As Chinatown is London’s only destination where the East truly meets the West, it is the perfect fit for our brand.”

Taiwanese dessert specialist Meet Fresh will launch what will be its UK flagship store at a 1,800 sq ft unit at 100-102 Shaftesbury Avenue, which will offer a range of authentic Taiwanese desserts like Taro Q balls, herbal jelly and smooth tofu pudding.

Alex Xu, UK master franchisee of Meet Fresh, explained: “I can’t wait to bring this popular Taiwanese brand to the UK for the first time, and we can’t think of a better destination for our debut than busy Chinatown London.

“With unique Asian flavours and an exciting feature that can only be found in our flagship stores worldwide, we are really looking forward to launching our London flagship just in time for summer.”

Julia Wilkinson, head of group restaurant strategy at Shaftesbury, added: “Kova Patisserie, Taiyakiya and Meet Fresh are all brands that offer a fusion of modern trends with traditions from the Far East, perfectly reflecting our vision for this iconic area of London’s West End.”

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