Jane Siddle of NEL with founder Barry Gill.
Jane Imrie

Business marketplace platform eyes national growth following five-figure investment

A North East online platform that showcases businesses for sale has secured a five-figure investment to take its brand nationwide.

Online platform has secured the investment from North East Small Loan Fund, supported by the European Regional Development Fund and secured through NEL Fund Managers.

Founded by corporate finance specialist Barry Gill, uses social channels to share the details of new businesses for sale, focusing on the general public rather than an exclusively corporate audience.

Barry explained: “While there were already similar platforms which focussed on the corporate market, there wasn’t anything that was properly accessible to the general population and I felt that was a gap in the market on which I could capitalise by taking a disruptive, individualised approach.

“The brand makes it very clear what we’re about, and using a range of channels like Facebook, Instagram, Twitter and LinkedIn to share what’s on offer enables us to reach an audience that we know is actively interested in buying a new business.”

The investment will allow the firm to redesign and relaunch its website, along with developing enhanced marketing and technical resources to accelerate planned national growth.

Barry continued: “We’ve proven that the concept works over the last couple of years, and we’re now aiming to take it nationwide, as well as to sharpen the focus on particular markets where we feel the type of business is especially suitable for this sort of approach.”

Jane Siddle, investment executive at NEL Fund Managers, added: “Barry has established a solid brand presence in a lucrative niche market and his proven business model has every opportunity to work successfully on a larger scale.”

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