Security firm to boost brand at West Ham home ground

An Essex security firm has partnered with the business club at West Ham’s home ground to enhance its brand awareness.

Elite Security has teamed up with London Stadium Business Club to gain national exposure at every West Ham home game.

The business, which provides services such as automatic doors and CCTV systems, will see its branding displayed on large digital screen at the front of the stadium during games, as well as being broadcast on the pitch-facing mid-tier boards.

The firm’s branding is also broadcast on StadiumTV displays within the concourses. In addition, Elite Security will be invited to exclusive events, which in the past have included Q&A evenings with Sir Trevor Brooking.

Elite Security owner Ben McCayna commented: “I’m a West Ham fan so that was part of why we joined the London Stadium Business Club.

“Loads of our customers have said they’ve seen our branding at the London Stadium. We’re getting exposure and we’re still growing.

“That’s what we’re trying to do, push the brand, and the Business Club is part of trying to get noticed.”