London cinematography firm bags £6.5m with HSBC funding

Digital cinematography hire firm Procam Group has secured a £6.5m funding package from its new banking partner HSBC UK.

The company - which is made up of Procam, True Lens Services, Procam New York, Take 2 Films and Procam Projects - has used part of the funding to invest in new cinematography cameras and lenses.

HSBC UK’s funding sets to help roll-out Procam Group’s new customer relationship management (CRM) software. As the group grows, the software could enable the business to remain efficient while improving customer satisfaction.

The company has formalised strategic partnerships with film and TV hire facilities in Australia and Canada, following investment from HSBC UK.

Nicholas Marsden, chief financial officer of Procam, said: “Everything we do is focused on delivering exceptional service 24/7.

“From providing unrivalled TV production equipment to sound technical expertise, we are able to perform and excel across a variety of genres in the industry.

“Our hope is to scale up the group of businesses by offering our customers value for money and thanks to our HSBC UK relationship director, Rob Hughes - we’re already seeing the results.”

The Procam Group supports productions across a multitude of genres, including music, live events and streaming to commercials, feature films, drama, reality, fixed rig and factual television.