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Penman Sedgwick has cemented its commitment to the Watford community by joining the Premier League team’s partner programme.
Jane Imrie

Solicitors firm raises the bar with Watford FC business partnership

A solicitors firm has joined the Watford FC Regional Partner Programme to boost its brand exposure.

Penman Sedgwick has cemented its commitment to the Watford community by joining the Premier League team’s partner programme, which will see the firm’s branding displayed at every game at Vicarage Road.

Formed in 2013 through a merger of local firms Penman Johnson and Sedgwick Kelly, Penman Sedgwick specialised in a range of practice areas, working with local businesses, schools and churches, national and international companies and private clients.

Through the Watford FC Regional Partner Programme, the firm’s corporate branding will be displayed on crowd-facing digital LED boards, as well as featuring on StadiumTV and StatTV screens within the concourses.

In addition, the solicitors will be featured on StatTracker social media content that is shared on to the club’s official social channels.

Jacqueline Alderton, partner at Penman Sedgwick, commented: “The local community is very important to what we do. Whilst we have some clients coming from further afield, our local clients are people whom we have had long-established relationships with, going back years and even decades.

“Watford is a community-based town and it’s not like your big cities, where you might have more than one football team. In Watford, we’re talking about one team and we feel fortunate to be associated with a Premier League club.

“Our office is actually very close to the ground: we’re five minutes’ walk away. We’ve always been attracted by the idea of developing a relationship with the club, it helps us demonstrate local pride.”

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