Racecourse gallops forward with new West Ham home ground partnership
The newest racecourse in Britain has partnered with the London Stadium Business Club in an effort to boost its growing profile.
Chelmsford City Racecourse, which opened its doors in 2015, has joined the business club at the home ground of Premier League team West Ham.
As a Business Club member, the racecourse will see its branding displayed on crowd-facing LED boards as well as StadiumTV screens located within the concourses.
In addition, the venue will gain access to exclusive partner events and networking opportunities, which have previously included Q&A evenings with Sir Trevor Brooking.
The racecourse, which has hosted live music events including performances from Rick Astley and Madness, has joined the club in a bid to increase exposure among sports fans.
Chelmsford City Racecourse commented: “One of the interesting facts we’ve found from our research is that people who watch one type of sport are open to watching most other sports. As Britain’s newest racecourse, we wanted to put that to the test as well as promoting brand recognition of our product.
“Given the popularity of football and the thousands of fans that watch West Ham, there is a massive audience for us to appeal to at the London Stadium.
“There is also synergy with our racecourse corporate members as many of them are supporters of West Ham – the London Stadium was an easy choice.”
Access free online guidance for North East businesses in the Growth Hub North East's COVID-19 toolkit →