greensleeves
L-R: David Truby, MD of Greensleeves Lawn Care; Liam Douglas, relationship manager at NatWest.
Jane Imrie

Huddersfield lawn firm sows seeds for growth with £600k NatWest funding

A Huddersfield-based lawn treatment provider is set for expansion after securing six-figure funding from NatWest.

Greensleeves Lawn Care has received a £600k funding package from NatWest to fund a management buyout.

Led by David and Laura Truby, the franchise model firm aims to grow the business of 90 franchisees to more than 150 franchisees in the next six years, increasing its customer base from 65,000 to over 100,000.

The additional franchisees will also allow the company to expand its footprint in the UK, with ambitions to offer its services across the whole country by 2025.

David Truby, managing director and new majority shareholder of Greensleeves Lawn Care, commented: “I’ve been with this company since 2004 and I’ve watched it go from strength to strength. As part of the previous management team, we ran an incredibly successful company and I want to continue to build on that.

“This funding from NatWest will help us expand our franchise model, while also helping us make Greensleeves a business that people want to work for. It’s important to us that our staff enjoy working with us, so company culture will be a big focus for the firm.”

Liam Douglas, senior relationship manager at NatWest, added: “Greensleeves Lawn Care is a company with exciting growth ambitions.

“David has got a great vision to expand the firm and his commitment to sustainability is commendable. We’re excited to see how the funding we have provided will help the business grow over the coming years.”

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