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Jaywing, which is headquartered in Sheffield, has been chosen by banking giant HSBC to develop the branding for its overseas proposition HSBC Expat.
Jane Imrie

Yorkshire digital agency secures contract with global banking giant

A South Yorkshire digital agency has been appointed by one of the world’s largest banks to support the growth of its expat business.

Jaywing, which is headquartered in Sheffield, has been chosen by banking giant HSBC to develop the branding for its overseas proposition HSBC Expat.

As part of the partnership, Jaywing will help to develop the HSBC Expat brand across all touchpoints to help differentiate them in an increasingly competitive market.

The agency, which also has UK offices in Leeds, Newbury and London as well as an Australian base in Sydney, will support the bank’s growth strategy using its data-driven and creative services.

Maria Vardy, managing director at Jaywing said: “HSBC Expat has exciting plans for the future and we’re looking forward to joining them on their journey, bringing our considerable sector experience and expertise to help fulfil the brand’s ambitions.”

Kara Lisik, head of marketing for HSBC Expat and HSBC Channel Islands and Isle of Man, added: “HSBC Expat continually reviews and evaluates who and where our audience and customers are, and we’re looking forward to working with Jaywing as we navigate the best ways to engage with them.”

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