Period Living and Real Homes register ABC rises
Future plc, the international media group and leading magazine publisher, today announces ABC increases for Period Living and Real Homes following the release of the Audit Bureau of Circulation’s (ABC) January-December 2019 data.
Period Living grew 5.6% year-on-year to become the fastest-growing nationally distributed monthly title in the Home Interest sector for the second year in a row, while Real Homes registered an equally impressive 5.5% increase. It is the second year in succession that the titles have achieved ABC increases and comes against the backdrop of a declining newsstand market for consumer magazines.
The ABC results follow hot on the heels of Future’s recent announcement of record-breaking audience growth for its Home Interest websites, with RealHomes.com, the online home of both Period Living and Real Homes, growing 505% year-on-year in January 2020.
Among the key factors driving circulation growth for Period Living in 2019 were exclusive supermarket promotions, such as the partnership with leading lifestyle brand Sophie Allport and Waitrose in July 2019, and the success of RealHomes.com as a marketing platform. Real Homes consolidated on a redesign in late 2018 with the launch of a compact format ‘Travel Edition’ in July and also benefited from audience growth on RealHomes.com.
Paul Newman, brand director of Future Home Interest, says, “Our brands are going from strength to strength on all platforms. There’s no doubt publishing consumer magazines in 2020 is a tough business, but it’s a testament to the talented teams on Period Living and Real Homes and the support departments at Future that we’ve achieved our second successive year of circulation growth. What is particularly pleasing about these results is the way we’ve generated organic growth in both newsstand sales and subscriptions on both titles, proving it’s still possible to reach new readers if you get the formula right.”
Melanie Griffiths, editor of Period Living, adds, “I am immensely proud of Period Living and the talented team behind its success. That we are the fastest-growing homes magazine for the second year in a row is testament not only to the quality of the content and exciting retail activity, but in the resurgence of interest in all things original, vintage, antique and reclaimed. I believe the British public are becoming more nostalgic and want to live in homes full of history and character, rather than new, homogeneous boxes. This year, Period Living is celebrating its 30th anniversary, and this fantastic news is the perfect way to mark the occasion. Hopefully it heralds many more years to come.”