Alcohol behavioural change platform smashes £1.4m Seedrs target in 24 hours

A platform and community aiming to support people redefining their relationship with alcohol has raised 125 per cent of its crowdfunding target.

One Year No Beer has raised £1.8m in its latest campaign on crowdfunding platform Seedrs, hitting 100 per cent of its fundraising goal within the first 24 hours of the campaign.

Launched as a free service in 2015 by founder Ruari Fairbairns, who decided to take a break from alcohol following social, peer and corporate pressures, One Year No Beer now has 70,000 members across 90 countries.

The funding, which brings the firm’s total investment to £3m, will be used to further develop the technology infrastructure of the business, allowing it to scale its bespoke lifestyle support system.

Ruari Fairbairns, co-founder and CEO of One Year No Beer, commented: “We are absolutely delighted to have reached our funding target and this investment will really allow us to expand our offering and support so many more people with our products.

“We were in a slightly different position because we weren’t going out to a called audience or looking for sophisticated investment - this is because we already have a really powerful community.

“We didn’t struggle to raise these funds, and we reached our funding target of £1.4M in the first 24 hours of going live.”