London care firm to create 1,500 jobs to meet demand for care home alternatives

A live-in care firm is set to create 1,500 new jobs across the country to meet a growing demand for alternatives to residential care.

London-based company Elder has announced a nationwide recruitment drive for home carers as COVID-19 outbreaks in care homes raise safety concerns.

The drive comes as many workers in the UK’s hospitality and retail sectors have been made redundant due to the coronavirus pandemic.

Pete Dowds, Elder’s CEO, commented: “This announcement is the result of COVID-19 accelerating a trend we were already seeing; more and more people want to remain in their own homes – even when the time comes to get that extra helping hand.

“It’s an open offer. You may have been inspired by the heroic efforts of care workers throughout the pandemic. You may be working in the health and social care space but want more flexibility over your own schedule.

“You may have spent time looking after a loved one and discovered how rewarding it can be. Or, you may be facing uncertainty in your current employment.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.