Spoon Guru co-founders L-R: Tim Allen, Simon O’Regan and Markus Stripf.
Jane Imrie

London foodtech startup secures multi-million dollar Series A Funding for global expansion

A London-based AI powered foodtech has secured multi-million dollar investment through the venture capital arm of a ‘major’ Australian retailer.

Food search and discovery specialist Spoon Guru has secured funding in a Series A round led by W23, the venture capital division of Woolworths.

Co-founded in 2015 by Markus Stripf, Tim Allen and Simon O’Regan, Spoon Guru’s AI technology enables users to shop to individual dietary needs and preferences.

Initially launched into the UK, the London firm partnered with Woolworths Group’s in Australia and New Zealand In 2018, and has since secured retail partnerships in the Netherlands and the US.

Spoon Guru plans to use the investment to continue its expansion across the US, Europe and other new global markets.

Co-founder of Spoon Guru, Tim Allen, commented: “W23 is recognised as the go-to Venture Capital fund for disruptors within the food and health-tech space.

“Having the retail and grocery expertise of Woolworths Group will be a significant asset to our efforts as we scale rapidly across APAC, North America and Europe.”

Ingrid Maes, managing director of W23, added: “Our investment in Spoon Guru fits perfectly into our portfolio of strategic partnerships with game-changing startups that are helping to shape the future of online retail.

“Spoon Guru’s specialist algorithms are already meeting the health goals and dietary requirements of millions of Woolworths’ customers.

“Our partnership model will give the team at Spoon Guru the freedom to continue doing what they do best, while also helping Woolworths differentiate its offer and accelerate the Group’s ability to meet the changing health needs of customers. We look forward to being part of Spoon Guru’s next growth phase.”

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