Christine Greenhalgh of CRM takes the lead in new website design
Sue Souter

Member Article

Souter PR delivers new website for asset recovery specialists

Souter PR has been appointed by Cerberus Receivables Management (CRM) to develop and relaunch its new website which went live this week.

The specialists in recovery and realisation of distressed assets and debt tasked the Wilmslow-based consultancy – along with Manchester web design agency Vision Sharp – to support its rebrand, underpinning its future growth with a fresh new brand identity and strategic vision.

CRM - part of the Cerberus Group – has been in business for 11 years. From its Salford HQ – and with national reach - the receivables management company works with asset-based lenders, restructuring firms, and directly with business owners, to help determine financial difficulties and develop and implement credit management strategies to overcome them.

The appointment was thanks to recommendation by long-term client and turnaround and recovery specialists, Leonard Curtis Business Services Group – a client of CRM.

Our MD Sue Souter said: “Our work with Leonard Curtis has certainly given us a head start in understanding CRM’s business and marketplace and we’re delighted to now be working with them – ensuring their digital presence reflects the business’ experience and expertise and promotes the support they can give to SMEs and their professional advisors at a key time.”

Including Bibby Financial Services, NatWest Group, Close Brothers Invoice Finance and Lloyds Bank amongst its trading partners, CRM has long been recognised for its speed of response by experienced professionals, able to help business owners identify financial difficulties and present solutions quickly.

Director John Potts said: “Souter PR has stepped in to help us articulate over a decade’s worth of trust, expertise and experience and is already bringing their news and content generation skills to bear on our new website and the brand as a whole.

“It will be a new digital touchpoint for existing and potential customers, lenders, restructuring partners, and business owners and will mark the start of our second decade of operations on an upbeat note, after what has been a challenging year for all sectors.”

This was posted in Bdaily's Members' News section by Sue Souter .

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