Made In Chelsea’s Digby Edgley.
Jane Imrie

Made In Chelsea star backs new app to support London's hospitality industry

Made In Chelsea’s Digby Edgley has teamed up with friend Ollie Anderson to deliver a new app to customise nights out.

Ping, which is available on both Android and iOS, aims to enable people to plan nights out in new cities.

Already launched in London, the brand has plans to expand across the UK, Dubai and Ibiza later this year.

Digby commented: “As a lot of my followers know I have spent a fair amount of time in Cape Town, South Africa. This is where I met Ollie (founder of Ping) and we quickly found a shared frustration of finding things to do in the city.

“Ping lets you know a city before you even get there. It fulfils the human need to explore and allows you to customise your night out depending on what vibe you are looking for.

“This can be based on a plethora of different filters and the app has everything to complement your experience. One tap Uber, instant bookings, directions, and fast search, all whilst wrapping it up in a beautiful and simple interface that’ll both inspire and scintillate your mind.

“We are so excited to be finally sharing this London as the first of many cities, and I can’t wait for people to stop searching and start finding.”

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