Record sales for £120m Battersea residential scheme following TikTok collaboration
A £120m residential development in South West London is setting new sales records after experiencing high demand for its homes.
Developer Avanton has announced that it has already sold 85 per cent of its flagship scheme Coda in Battersea.
The scheme, which offers a range of apartments with private outdoor space, created TikTok content to promote the site during lockdown.
In addition, Love Island star Eyal Booker joined the development as fitness curator at its onsite gym.
David Ronson, sales & marketing director at Avanton, commented: “We are delighted with how well Coda is being received by interested buyers, with the private balconies and lifestyle amenities proving a huge draw.
“Londoners want homes that feel like a community, and that is what Coda is delivering; high quality homes, with a great balance of private outside space and more relaxed shared areas where you can get to know your neighbours in the Secret Garden or the state-of-the-art gym.
“Despite lockdown restrictions, we are proud to have set a new price record, achieving £1,450 per sq. ft. for a three-bedroom apartment, with our deals averaging £1,200 per sq. ft.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment
OpenAI decision a wake-up call for our tech plans