Matthew Neville

Social entrepreneurship programme partners with London university to support “ambitious young tycoons”

AdamStart, the first dedicated social entrepreneurship programme of its kind in the UK, has joined forces with Pearson College London to launch phase one of a unique partnership.

The programme, which aims to help budding entrepreneurs develop an understanding in how to operate successful social enterprises, will offer students training and mentorship with guest lecturers and entrepreneurs from around the globe.

Delivered by the Adam Bradford Agency, the partnership marks the beginning of an international campaign rollout throughout 2022.

It is the “latest evolution” in the long-standing relationship between AdamStart and Pearson College London, having collaborated over several years to deliver entrepreneurial opportunities, both to students and young people in the UK and beyond.

Adam Bradford, founder and managing director of AdamStart, said: “The platform has been designed by entrepreneurs and is focused on connecting ambitious young tycoons from around the world to the UK’s brightest, emerging business minds.

“Built around education, peer learning and peer mentoring, AdamStart allows members to create their own networking bubbles to incubate and develop their ideas.

“Our ambition behind the project is to encourage and empower entrepreneurs to develop strong social enterprise initiatives, showcasing and driving business that makes a positive change to the world.”

Pearson College London students will gain access into a unique digital networking platform, linking them to a global network of ambitious young innovators. AdamStart will also provide a range of enterprise support to the University’s ecosystem of learners, academics, and SMEs.

Will Holt, Dean of Pearson Business School, said: “We’re proud to be partnering AdamStart to deliver this project, and in doing so creating new opportunities for our students, alumni and staff, particularly in social entrepreneurship.

“This partnership aligns closely with our work-integrated learning focus at Pearson College London and will strengthen our drive to bring the workplace and education closer together. This is the first partnership of its kind for us, and unique in higher education, so it is no exaggeration to say that we’re truly excited by the potential of the project.”

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