Member Article

National Accident Helpline launches a new series of TV adverts to challenge the stigma around personal injury

Leading personal injury company National Accident Helpline has released two variations of a TV advert as part of a new #TellYourStory campaign to challenge the stigma around personal injury claims.

The new campaign has been launched in response to a rise in personal injury claims since the peak of the Covid pandemic.

Once recognized for their ‘Underdog’ adverts, which had 300 daily slots across TV channels, the new campaign marks a fresh approach for National Accident Helpline,.

As shown in the TV adverts, National Accident Helpline wants to emphasize a unique level of understanding and knowledge of what is happening to people before they get on the phones and call.

Alongside the new campaign, the company is targeting ten priority markets including employers’ liability, road traffic accidents and medical negligence such as surgical complications.

Helen Fairhurst, Marketing Director at National Accident Helpline said: “We have launched the new #TellYourStory campaign after seeing a rise in personal injury claims since people returned to work and to other areas of life after the peak of the pandemic.

“National Accident Helpline was a regular fixture on TV screens with our Underdog character, voiced by Joe Pasquale, in the 2010s. “Now we are taking a fresh approach by showcasing real people who have had their lives affected by a personal injury.

“The purpose of the campaign is to take the stigma away from making a legitimate claim which helps people to rebuild their lives after an accident.”

This was posted in Bdaily's Members' News section by Lucie Hayes .