Lucky North cleans up with new client

A Leeds-based PR agency has expanded its client portfolio with a partnership in the waste management sector.

Lucky North has been appointed by Lancashire-based Envirovue, a leading waste specialist, to drive a strategic B2B PR campaign. 

Bosses say the agency will manage media relations and position Envirovue as “first-choice partner” for hazardous, manufacturing and utilities waste management.

They add that Lucky North’s campaign will also highlight Envirovue’s leadership in waste reform. 

Lucy Baird, director at Lucky North, said: “We’re thrilled to have been appointed by Envirovue – a fellow northern brand with a fantastic legacy, as we continue to expand our client portfolio.

“It’s also a privilege to work with a company, not only leading the way in waste management but doing so with the ambitious goal of eradicating waste and helping businesses achieve net-zero. 

“Over the past three months, we’ve built a strong foundation with the Envirovue team, building the brand’s profile and celebrating its clients’ success stories.”

The partnership follows Envirovue’s recent growth, including its appointment as the waste management provider for Southern Water, overseeing services across more than 400 sites. 

Alex Trenbath, director at Envirovue, said: “Right from the pitch stage, Lucky North demonstrated its commitment to getting under the skin of our goals and strategic business objectives, demonstrating a fantastic approach that aligned brilliantly with our offering. 

“As we work to spotlight our software and forward-thinking innovative technology which supports a wide range of sectors, we’ve seen a significant shift in the requirement for sustainability-first waste management strategies. 

“We’ve now become a first-choice partner for many businesses reporting on sustainability metrics and working to achieve net-zero goals.”

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