SushiDog eyeing growth after £1.3 million backing

A street food chain has added national growth plans to its menu after securing £1.3 million support.

SushiDog has been backed by Middleton Enterprises.

Bosses say the cash bolsters a blueprint to expand to 40 stores and move beyond the sushi roll, poké bowl and salad maker’s London heartland over the next five years.

They add it will boost the firm’s cash standing, revealing the company is set to generate more than £8 million in its latest financial year, and could even pave the way for “international growth further down the line”.

The backing marks Middleton Enterprises’ third round of support for SushiDog, with the family investment office firm having previously helped pump more than £1 million into the business to finance store openings across the capital.

Greg Ilsen, co-founder of SushiDog, which employs around 130 staff, said: “We’re in a good position, and the latest round of funding will help us speed up our rate of growth. 

“Middleton Enterprises has an entrepreneurial spirit and they’ve always been very supportive.”

James Middleton, investment manager at Middleton Enterprises, which operates out of Newcastle and London, added: “We invested in the business again because it has a proven model, based on repeatable growth.

“They have constantly raised the bar, which gives us confidence in the next stage of growth that will see new sites appearing up and down the country.”

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