Durham showcases visitor economy growth

A regional tourism body has highlighted its evolving visitor offer during a high-profile visit from a national industry leader.

Visit County Durham welcomed VisitBritain and VisitEngland chief executive Patricia Yates for a two-day visit, showcasing the region’s growing visitor economy and recent investment in attractions and accommodation.

The programme highlighted how the county is evolving to meet international demand, with a focus on heritage, culture and food-led experiences. 

Key locations included Durham Cathedral and its UNESCO World Heritage Site, alongside The Bowes Museum and Raby Castle, both benefiting from recent investment to enhance visitor appeal.

In Bishop Auckland, regeneration efforts led by The Auckland Project were also spotlighted, while Kynren and The Storied Lands demonstrated the scale of ambition within the region’s tourism offer.

The visit underlined the importance of national partnerships, with Visit County Durham continuing to work closely with VisitBritain and VisitEngland to promote the region globally.

Councillor Karen Allison, portfolio holder for leisure, tourism, regeneration and high street at Durham County Council, said: “Patricia Yates’ visit to County Durham is a strong endorsement of the quality and ambition of our visitor economy. 

“It highlights the strength, resilience and creativity of our tourism sector and the important role we play within the wider North East. 

“With significant investment, a growing year-round offer and major developments such as Kynren: The Storied Lands, we are well placed to attract new audiences and increase overnight stays.

“Partnerships remain key to delivering sustainable tourism growth, and we look forward to continuing to work closely with VisitBritain and VisitEngland to maximise these opportunities for the destination and our partners.”

Patricia Yates, chief executive of VisitBritain/VisitEngland, added: “Visit County Durham organised a brilliant programme, and it has been wonderful to visit so many businesses and attractions across the county, and to experience first-hand the warm welcome for visitors. 

“It has also been fantastic to meet key tourism stakeholders and industry leaders, seeing how the strength and ambition of local and national partnerships, underpinned by a place-based approach, are ensuring County Durham is a great place to live, work, study and visit.”

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