ADI scores football business honour

A North West digital technology specialist has been recognised for its long-standing role in transforming football fan experiences across the UK and beyond.

ADI has been named Best Business Serving Football (Over 100 Employees) at the Football Business Awards 2026, recognising almost three decades of work supporting clubs, governing bodies and rights holders.

The Preston-headquartered company has played a significant role in modernising stadium presentation since installing the UK’s first football stadium LED screens in 1997.

Today, ADI provides integrated services spanning stadium LED technology, sports presentation, remote production, creative content and live event operations.

Its systems are now installed in more than half of Premier League and Championship stadiums, while its remote production network delivers thousands of hours of live matchday content to fans each season.

Recent projects include digital transformation work at Aston Villa’s Villa Park, where ADI delivered one of Europe’s largest high-resolution stadium display platforms alongside upgrades to the club store and warehouse facilities.

Beyond club football, the company continues to support UEFA and The FA on international fixtures and has also helped deliver the launch of Baller League UK with live arena productions designed for younger audiences.

Judges praised ADI’s innovation, creativity and understanding of the modern football industry, describing the company as “synonymous with football” through its work shaping matchday experiences across the game.

Geraint Williams, founder and group chief executive of ADI, added: “This award is a fantastic achievement for everyone across ADI and reflects the passion, creativity and technical expertise our teams bring to every project.  

“ADI would like to thank all of its clients, partners and collaborators across the football industry for their continued support and trust. 

“From clubs and governing bodies to venues, sponsors and production partners, these relationships continue to drive innovation and help shape the modern matchday experience across the game.” 

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