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5 ways digital marketing can help your business

by Ellen Forster

Digital marketing allows SMEs to promote their businesses to a targeted, engaged audience while giving them full control over their campaigns and thus making the most of their marketing budget.

Here at Bdaily, we’ve compiled a list of five ways digital marketing can help you build brand awareness and grow your business:

It’s cost-effective. Social media marketing platforms have become increasingly popular in recent years. Facebook, Twitter and Linkedin allow you to allocate an adjustable budget to your campaign and you can also monitor engagement with impressions and clicks. This is perfect for a SME on a small budget that wants to spread its spend across the year.

It saves time. Digital marketing allows you to manage your own campaigns and set your own budget. Bdaily has a simple online payment system that lets you pay for Featured Articles, Job and Event listings with the click of a button.

It’s measurable. With traditional print advertising, you’ll never know how many people really reacted to your advertisement whereas with digital advertising, you are able to calculate exactly how many people have seen it and whether they clicked. In addition, you have complete control over the length of the campaign and can withdraw or extend it at any time, depending on the result you receive.

It’s global. Online marketing gives you the chance to put your business in front of eyeballs all over the world - more people mean more potential sales, and also an increased digital presence for your business. Content marketing, such as building a company blog or publishing a Featured Article on Bdaily, increases your company’s SEO presence.

It’s targeted. Using tools such a Google Analytics gives you the opportunity to get to know your audience and create a strategic marketing plan based on factors including the behaviour and location of your users. At Bdaily, we use our own Analytics platform to ensure your advertisements appear in front of the exact people you want, whether it’s a certain region or a specific sector within the business world.

For more information about digital marketing opportunities at Bdaily, click here or give us a call on 0845 388 2022.