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I'm the Managing Director of RedspireCRM. I have been deploying business solutions for the past 15 years, directing commercial and technical development work on a day-to-day basis.
Modern CRM systems enable the alignment of Sales and Marketing – discover how this equates to business growth. Ask salespeople if…
Sales Force Automation (SFA) used to be the primary tool for salespeople. It helped organisations to manage and support their…
CRM has become Social CRM, or sCRM, gathering information about a customer based on everything they do and say across…
Marketing has changed, it is no longer about reaching out to customers, it is now attracting them in. The modern…
Discover how an effective Customer Relationship Management (CRM) system can enable your business to measure customer satisfaction in order to…
Learn how data-driven marketing is not only essential for effective marketing, but also essential for enhanced prospect management and customer…
Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good…
From MAD MEN To SAD MEN? The 60s adman: witty, urbane, sophisticated. But flawed. Don Draper created campaigns on instinct, acting…
From the Rolodex to the latest cutting edge CRM solutions (and everything in between), uncover the history of sales and…
Free CRM sounds great in theory but in the long run it could end up costing you. The word ‘free’ has…
Uncover which managers and employees are struggling to make the most of their company’s CRM investment according to this latest…
Social CRM is a big idea, and different people have different definitions. What really matters, though, is what it can…