Filmology appoints Business Development Director
Filmology, the UK’s leading film and cinema promotions specialist, has appointed John Ridley in the newly created position of Business Development Director.
Having worked at Carlton Screen Advertising for ten years, John has accrued extensive experience within the film sponsorship and promotions industry. During his time at the company, John was promoted several times, and his most recent role was Head of Promotions in which his responsibilities included the start-up of the Films Promotions Department, as well as the division’s ongoing management including marketing and business planning. John’s notable achievements in this role include everything from securing on-pack and in-store cross promotions through to major above the line move tie-ins and product placement.
Filmology has created this role to demonstrate its commitment to brand partnerships. John’s remit includes positioning the company as a conduit for brands/agencies in order to further establish Filmology’s link to ‘all things film’. Using John’s expertise, Filmology will strengthen distributor relations, therefore firming its position as the leading authority in the relationship between brands and the UK movie distribution industry.
David Pearson, director of Filmology, comments: “John’s impressive experience speaks for itself; he’s accumulated invaluable industry knowledge, developed excellent relationships and will prove to be an important asset in the continuing growth of Filmology. We’re pleased to welcome him to our team.”