Australian casual eatery concept set for European debut at The O2
An Australian restaurant and bar concept is set to open its doors at the O2 ahead of the festive season.
AEG and Crosstree Real Estate Partners has announced the European debut of Butcher and the Farmer in a 6,996 sq ft unit within the venue.
Founded in 2015 in New South Wales, Australia, Butcher and the Farmer’s Antipodean casual dining concept has grown to three separate Sydney venues.
The brand’s new location at The O2 will be its fourth venue, comprising 266 covers across two levels.
Vanessa Charles, operations services manager at the Butcher and the Farmer, commented: “Following our success in Australia across our three Sydney restaurants, we have been actively seeking the ideal location to expand our Butcher and the Farmer concept overseas.
“The O2’s unique offer of entertainment, leisure and retail paired with an appealing demographic attracted us to the destination, and our opening is a key milestone in the successful growth of our business.
“We look forward to welcoming all visitors in the run up to Christmas, and introducing London to the Butcher and the Farmer concept.”
Marion Dillon, leasing director for The O2 and ICON Outlet, added: “Our customers are increasingly seeking diverse food and beverage offerings from locations further afield such as South East Asia and Australia.
“We are proud to be spearheading this trend by securing Butcher and the Farmer’s international debut.”
Do you want to sell more to businesses in your region? Get Bdaily Marketing's latest Media Pack now to see how we can help →