Premier Foods complain of subdued grocery market
Food manufacturer Premier Foods says sales were 6.2% down overall in the first quarter, year-on-year. The maker of labels such as Hovis, Lloyd Grossman’s Sauces and Mr Kipling said the retail grocery market had remained subdued as a result of milder weather and a late Easter. As expected, sales of the firm’s Grocery "Power Brands" declined by 3.5% in the first quarter of the year. Premier said it would launch a range of new products in the second half of the year, backed with extensive marketing campaigns, including TV spots for its Batchelors Deli-Box items. Non-branded sales were down 12.9% due to the impact of contract withdrawals in…
